Ford have unveiled their latest range of cars at The Geneva Auto Show: The Ford Vignale Range. Continuing on from the established Mondeo Vignale, Ford have revealed the up-scaled designs for the S-MAX, Kuga and Edge, demonstrating ultimate luxury and refinement.
Coupling together advanced engineering and fine material craftsmanship, the Vignale range brings a new level of performance and extravagance to these Ford vehicles. Recognisable by their exclusive grille, it's in the detail where the enhancement of these models is most evident - from cashmere fabrics on the door panels to tuxedo stitched leather seats. New personalisation options offer Ford Vignale customers more opportunities to tailor the exterior and interior design of their vehicles.
Ford also announced that the experience of Vignale customers has also been upgraded, to the high-class Vignale Lounge, only at FordStores. Here, in beautiful surroundings, service is provided by a dedicated Vignale Relationship Manager. Ford has already established 300 FordStores across Europe, with Hendy FordStore Eastleigh as one of the largest.
"Our customers have high aspirations, and they want more from Ford. On some vehicles, our top-of-the-line Titanium specifications make up 70 per cent of all sales," said Jim Farley, Chairman and CEO of Ford of Europe. "With Ford Vignale, we can offer them the absolute best of Ford in terms of luxury and personal service. That's why we are expanding from Ford Mondeo Vignale to our flagship products Edge and S-MAX, with Kuga to come soon after."
Ford is also introducing a new travel, event and lifestyle service that will offer Ford Vignale customers valuable offers and access to travel and lifestyle activities, including hospitality experiences at the Chelsea Flower Show in London and the F1 Monaco Grand Prix, as well as access to VIP premieres at the Cannes Film Festival.
The Edge is the first Ford to be introduced to the Luxury SUV Market. And while this and the S-MAX are available now at the Hendy FordStore Vignale Lounge, the Kuga is due to arrive later this year.
Hendy FordStore Eastleigh
Tel: 023 8024 2612
Shortlist is currently empty.