We are proud to announce that the brand new website that has been built for our Hendy Ford Privilege division has won the 'Mobile Optimised/ Responsive Website' award at the MOMA Awards 2015.
The annual prestige awards were held on Thursday 28th May 2015 at the Marriott Hotel in Grosvenor Square, London. The MOMA Awards (Marketing on Mobile Awards) are a recognisable accolade to any business with a keen interest in evolving by following a mobile marketing strategy. The awards celebrate any businesses who embrace creativity and the importance of the customer experience.
In our award category, we were up against big brands including McCains and LG, so the wealth of entrants was incredibly high this year.
The MOMA judges commented:
"Having judged these awards two years ago the standard is now far higher - additionally there is a marked increase in the number of true cross channel campaigns, indicating that mobile is increasingly seen as part of an integrated strategy. Great to witness!"
Kim De Ruiter, Senior Manager Music, Video and Games - Europe at Samsung Electronics:
"A fantastic use of brand integration, reaching a niche target audience, delivering a genuine reason for customers to interact and engage with the brand."
"Also in terms of the event and entries as a whole, it's been truly refreshing to see such a high level of entries. What has stood out with the top entries is the clear and concise application of insights and research to deliver mobile first campaigns which effectively communicate and deliver upon the campaign objectives."
Nick Buckley, Head of Digital Media & Mobile Marketing, Global Marketing at Sony Mobile.
The new website, that was built specifically for Ford employees and qualifying relatives only, boasts a wealth of features including LiveChat for people who like to make online enquiries with instant replies, responsive design that adapts to all popular mobile devices, online test drive bookings and a simplistic design to encourage engagement and usability.
You can enjoy our new award winning website by visiting www.hendyfordprivilege.co.uk on any device.
Shortlist is currently empty.