Kia Motors (UK) Limited has seen an increase in hybrid and electric vehicle sales in the UK, with a 27 per cent increase compared to 2019. Kia dealerships across the UK sold 3,347 hybrid, plug-in hybrid and electric vehicles in Q1 - 22 per cent of which were battery electric vehicles - making up 15 per cent of the total electrified sales for Kia Motors in Europe.
Despite a decline in total vehicle sales as a result of disruption caused by the spread of coronavirus, Kia sold 22,295 cars in the first three months of 2020, which equates to more than 19 per cent of the total European sales. Kia has also seen an 18.8 per cent year-on-year sales growth for its newly expanded Ceed range, available at Hendy Kia.
Gary Clark, Brand Manager at Hendy Kia, commented: "The COVID-19 outbreak has caused many difficulties for the whole industry due to strenuous lockdown measures across the UK. To see our year-on-year sales for the Ceed range increase is a fantastic achievement and I'm sure I speak on behalf of dealerships nationwide when I say we can't wait to invite new and existing customers down to test drive the cars once our doors are open."
For more information about hybrid and electric vehicles available at Hendy Kia to discover the full Ceed range, please visit hendykia.co.uk.
KIA MOTORS - EUROPE
According to new data released by the European Automobile Manufacturers' Association (ACEA)*, Kia's total European sales declined slightly to 113,026 units in the first quarter of 2020. This represents a fall of around -14.5 per cent compared to the first quarter of 2019, when the brand recorded its best-ever quarterly sales in Europe (132,174 units). However, this decline was smaller than that seen by the wider European automotive sector (-26.3 per cent total new car sales across the EU, EFTA and UK). As a result, Kia's market share has grown from 3.2 per cent in the first quarter of 2019 to an all-time-high of 3.7 per cent in the first three months of 2020.
Despite a challenging start to the year, sales of new electrified Kia models - hybrid, plug-in hybrid and electric vehicles - grew by 20.8 per cent, to 21,340 units. Electrified models now account for almost a fifth of all new Kia sales in Europe (18.9 per cent of all Kia Europe sales during the first quarter of 2020), up from 13.4 per cent of Kia sales during the first three months of 2019.
In the first quarter of 2020, Kia's battery electric vehicles, the e-Niro and Soul EV accounted for 32 per cent of all electrified vehicle sales, up from 22 per cent in 2019. Plug-in hybrid models, including new Plug-in Hybrid variants of the XCeed and Ceed Sportswagon, also grew in popularity, and now account for 30 per cent of all electrified Kia sales.
The Kia Soul EV has also recently won the 'World Urban Car' award at the 2020 World Car of the Year awards, an accolade which is expected to generate further interest in Kia's electrified product range. The Kia Telluride, sold in North America and The Middle East, was also named 2020 World Car of the Year.
Kia's best-selling model line also recorded sales growth during the first quarter of the year. Sales of the Ceed model family - comprising Ceed, Ceed Sportswagon, ProCeed, and XCeed - rose by 18.8 per cent during the first quarter, to 29,664 units. With all individual models within the family remaining popular across Europe, additional sales growth has been supported by the arrival of the all-new XCeed in the second half of 2019 and new Plug-in Hybrid variants at the start of 2020.
After the Ceed model family, the Sportage (23,011 units), Niro (16,010), Stonic (15,115) and Picanto (13,639) completed the list of Kia's five top-selling models in Europe.
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