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Hendy Group appointed by Maserati and opens first new site in Poole

Hendy Group appointed by Maserati  and opens first new site in Poole
2 min read Published 30 Nov 22

Hendy Group has been appointed to handle one of the world’s most prestigious car brands with news that it is opening a Maserati showroom in Poole, Dorset.


Maserati designs its vehicles like works of art, constructing them with the care and attention that every Italian performance car deserves. The luxury brand of the Stellantis Group has appointed Hendy to manage sales and service work with the latter’s West Quay Road dealership in Poole set to be the heart of the new operation.


Due to open on Thursday 1st December, the new Maserati showroom will be home to the Trident brand’s range and Hendy chief executive Paul Hendy said the addition of the iconic marque to the group’s portfolio demonstrates Hendy’s strength and ambitions for the future.


“Maserati is synonymous with unique design, innovation, performance and passion and we look forward to being part of the brand’s future in the UK,” said Paul.


“This is an extremely exciting time to be adding Maserati to the Hendy portfolio, as 2023 will see a huge influx of new models and the brand is heading towards a full electrified range by 2030.”


Commenting on the appointment of Hendy Group, Maserati North Europe General Manager, Peter Charters said, “We’re delighted to be working with the Hendy team as our brand continues to grow in the UK. They’ve consistently shown to us how committed they are to driving success and delivering luxury levels of sales and service care, which is paramount to a luxury brand like ours. We’re delighted to be able to now serve current and prospective Maserati owners in the south and south west and look forward to a very successful partnership in the years ahead.”


The Poole dealership will showcase the full Maserati range of cars, including the all-new Grecale SUV and Paul said that investment in the facilities during 2023 will bring the site in line with brand’s new retail store concept. Designed to embody Maserati’s values of passion, innovation and beauty, the space is designed with the customer firmly in mind.


The addition of Maserati means Hendy now represents 21 automotive brands in the UK from 65 locations in the south and south west.