Hendy is urging people across the region to switch from engine to pedal power later this year as it backs a popular cycling event.
The company has signed up as the official sponsor of the Hendy Wessex Heartbeat Cycle Sportive, which takes place in the Test Valley in September. The event, which is now in its fourth year, aims to raise thousands of pounds for Wessex Heartbeat.
The Hendy Wessex Heartbeat Cycle Sportive will take place on September 8th and feature a 70-mile and 40-mile route. For the first time ever, the event will also feature a 10-mile ride, which is suitable for families and individuals.
Mark Busby, commercial director at Hendy, said the inclusive nature of the new 10-mile dis-tance was a big draw for Hendy to support the event. "We're huge supporters of cycling and anything that encourages more people to get into it is a great thing," he said. "A 10-mile route is a great option for those who are taking part in their first cycling event and we hope it inspires them to take part in many more."
Hendy has even enlisted the help of Olympic gold medalist Dani Rowe MBE to back the event. Dani, who has a long association with Hendy Group as one of her sponsors, said: "Cycling is such a fantastic sport and I'm so pleased to see Hendy and Wessex Heartbeat putting on an event that will allow local people to enjoy it while raising money for a worthy cause. The message is clear - get on your bike and get involved!"
John Munro, CEO of Wessex Heartbeat, said 'active' fundraisers such as running and cy-cling events are becoming even more important for the charity as it works to get people fitter and healthier. "Increasingly we're working more on the preventative side of cardiac disease so the more people we can get outdoors and exercising the better," he said. "Our Hendy Wessex Heartbeat Cycle Sportive is a super opportunity for people of all abilities to get out on their bikes and get their hearts pumping for a good cause."
The Sportive route takes the cyclists through Romsey over to Winchester, Stockbridge and Broughton where the 70 and 40-mile routes split. The longer route travels over to Salisbury and the shorter 40-mile route travels back to Romsey via East Tytherley. The 10-mile route weaves around the quiet lanes of Wellow and Sherfield English.
The route will be arrowed and marshalled, with support from Cycle World along the route, as well as refreshment stops with support from Hildon Water and Asda's Totton branch.
John concluded: "With the support of so many local companies, it's set to be a great event and we'd urge cyclists to sign up quickly to ensure they get a place."
Hendy's move to support the cycling event is part of its partnership with Wessex Heartbeat, which has been extended for 2019.
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