Utilising their partnership with Samsung which was announced last year at the Mobile World Congress, SEAT have tested a virtual handover of over 100 new SEAT Leons to a large corporate customer. This has given the brand a strong indication of how technology could be used to enhance the delivery experience of cars to the next generation of drivers.
Drivers will get to experience a SEAT Leon for the first time via a Samsung S7 smartphone and VR Gear headset. The virtual handover covered all of the car's features, from operating the controls to the in-car technology including the latest Full Link, which can be re-watched. With SEAT using this technology it substantially reduces the time that is required to deliver the vehicles.
The Managing Director of SEAT UK, Richard Harrison said that "SEAT took the challenge of capturing the imaginations of a group of connected drivers, and the virtual reality concept proved a real success. In keeping with SEAT's 'Technology to Enjoy' ethos, our dealers can embrace smartphone technology to deliver cars to our customers in even more efficient and exciting ways, whilst video content offers huge scope for personalization, including capturing that all-important moment of collecting your new car. I'm sure this is just a glimpse of where we could be heading in the not too distant future."
With the use of technology ever increasing, it's not surprising that this use of technology could get the automotive industry one step ahead.
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