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Alpine Heritage and Journey

Born in the Alps

Alpine is a French automotive brand created with one man’s vision in mind. Jean Rédélé was born into a motorsport-mad family and soon injected this passion into the Alpine brand. Originally called ‘Société Anonyme des Automobiles Alpine’, this iconic nameplate has a long, rich history going back to 1955, spanning decades of expertise in motorsport and performance cars.


One of the milestones in Alpine’s journey was the introduction of the A110 in 1962. This lightweight and nimble sports car took the rally scene by storm, gaining immense popularity and success. It won a string of victories in the latter part of the 60s and early 70s.

Moving forward

Alpine soon found itself becoming a symbol of quality and innovation, with racing victories quickly helping cement Alpine as a leading force in the motorsports world.

All Alpine models are known for their reliable and durable nature, and the brand is embedded as one of the motorsports greats, capturing the hearts of racing fans around the globe.

In 1973, Alpine joined forces with Renault – a collaboration that conceived many models, including the A310.

Racing success

Motorsport is in Alpine’s DNA and the brand has become part of French rally folklore. The A110’s early prowess helped bring success in prestigious events such as the Monte Carlo Rally – winning the gold, silver and bronze in both 1971 and 1973.

From there, Alpine continued its meteoric rise. The Alpine A442B helped secure the brand’s first overall win at Le Mans in 1978, helping bring notable exposure from this highly coveted endurance racing accolade.

Modern rise

After a couple of decades out of the limelight, Alpine revived the brand in 2017 in partnership with Renault. The reborn Alpine A110 was an emphatic return to the motorsport stage.

Alpine didn’t forget what made this model so successful and kept the lightweight and agile characteristics of its predecessor while adding modern technology.

As of the current day, the Alpine A110 has continued to evolve with the GT, S, R, Enstone Editon and San Remo 73 variants coming to market. The brand as a whole has managed to maintain their connection to motorsports by diving into the Formula 1 scene. In 2021, the brand celebrated a Formula 1 victory at the Hungarian GP and a podium finish at the 24 Hours of Le Mans upon its return to the World Endurance Championship. Alpine also secured consecutive wins in the FIA RGT World Cup for 2021 and 2022.

It’s clear that Alpine have been able to harness the power of Jean Rédélé’s vision and bring it into the modern world of cars.

If you’re searching for your dream new or used sports car, contact Hendy Alpine today. Discover the latest Alpine models, plus a range of competitive car finance and servicing deals.

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