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The Hendy Maserati story

Purveyors of luxurious charm, the purest Italian craft and pulse-racing performance, the Maserati story is a compelling one. And now, their tale is intertwined with Hendy’s, as we bring the famous trident badge to Poole, Dorset. The stunning coastline is alive with the roar of these supercharged sports cars and the purr of their all-electric counterparts.  

Like Hendy, Maserati also started life as a family business born out of a pure passion for driving. Established in December 1914 in Bologna, the famous Italian automaker has evolved from a specialist sports carmaker to a no-holds-barred luxury brand. Together, we’re on an exciting journey. This is our story. 

Welcome to Dorset

Hendy Maserati in Poole opened in 2022 – our location outside of the main town makes it a destination in its own right. We’re proud to offer an extensive portfolio of Maserati new car offers, used Maserati-approved models and Maserati servicing to clients who have a penchant for the elegant and exhilarating. 

We’re always looking to innovate and offer our clients the very best facilities, and are currently upgrading our Maserati Poole showroom, due to be ready for spring 2024. We’re still open for business – the team are here to assist with all sales enquiries, as well as our range of aftersales services to help you keep your car performing at its best.  

‘sartoria | officina’

The redevelopment marks an exciting new chapter of Hendy Maserati, with impressive facilities for you to explore. Our new showroom will reflect Maserati’s pioneering new retail concept, called ‘sartoria | officina’, which combines the refinement of a tailor’s atelier (sartoria) with the rawness of a workshop (officina). 

Imbued with Italian beauty, this multi-sensory luxury retail experience marks a departure from the traditional showroom aesthetics. Keep an eye out for announcements about when our upgraded showroom will open. 

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