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Alpine

Reaching new victorious heights with Alpine

Reaching new victorious heights with Alpine
4 min read Published 14 Jan 25

Alpine has scaled the mountain of success with the incredible A290 and claimed the prestigious Car of the Year title at the 2025 Car of the Year Awards, sharing the top spot with the highly innovative Renault 5. The A290 introduces Alpine’s 100% electric era and becomes the brand’s first vehicle to secure the Car of the Year crown.

But this victory showcases even more significance for A290. This sporty all-electric city car not only cements its appeal to the wider public but also injects new life into a category that had fallen by the wayside as of late: the hot hatch.


Alpine A290 – a marker of innovation

The A290 brings refreshed renovation to the hot hatch category and showcases the best of sustainability, agility and dynamism. Sharp and sophisticated in design and upgraded in equipment for your driving pleasure, the A290 fully embraces the electric future and comes with either a 180bhp or 220bhp electric motor. In addition, the cutting-edge technology in the A290 serves to enhance the playful driving experience that’s reminiscent of the Alpine brand. Plus, this exciting compact model has all the feel of a genuine new-generation sports car and delivers an exceptionally smooth drive – all while you sit in premium comfort.


Judicial jubilation

The 60 automotive journalists from 23 countries carefully considered the dynamic line-up and awarded the top prize to the Alpine A290 and the Renault 5 with an incredible 353 points!

The CEO of Alpine, Philippe Krief, celebrated the win: “The Alpine team is very proud today to win the Car of the Year Award from the Car of the Year jury, for its A290, the brand’s first hot hatch. This award is all the more symbolic as the A290 inaugurates the 100% electric Dream Garage, a first step in the development of the Alpine-style electric sportiness. I would like to thank all the teams rewarded today for their passion and professionalism. But also, the entire Alpine community of fans and customers, who are today writing a new page in the history of the French brand.”


Alpine charges on to make history

The Alpine A290 marks a stake-in-the-ground moment for Alpine, inaugurating Alpine’s 100% electric Dream Garage, which was presented in 2021 as part of Luca de Meo’s Renaulution plan. Models including the A390 sports fastback and the new A110 will also join this line-up soon.


Coming soon to Hendy

The electrifying Alpine A290 is due to launch later this year, and here at Hendy, we can’t wait to see this model join our exceptional line-up. Register your interest today in this award-winning model or get in touch with our friendly, expert team if you have any questions.