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Hendy Group represents 21 manufacturers at dealerships located across the south coast, including in and around Bournemouth.
Offering new and used car and van sales as well as servicing, MOT testing, parts, fleet management and much more, Hendy Group has been providing a premium experience to customers for over 160 years.
The company will be the official motor partner of the Cherries and, as part of the deal, will see Hendy provide the club’s media team with transport to all away league and cup games.
Hendy Group will also sponsor digital media content, including the popular Moment of the Match series on social media.
Hendy Group will provide a number of social campaigns and competitions throughout the season for supporters to get involved in.
The group will also regularly attend corporate and business events and will host a networking breakfast event at a Hendy Group showroom during the season.
Rob Mitchell, commercial director at AFC Bournemouth, said: “We’re delighted to continue our relationship with Hendy Group for another two seasons.
“They’ve proven to be valuable partners in recent years, engaging positively with the supporters.
“Hendy Group’s vehicles have been an appreciated addition to the club’s staff and we can’t recommend their services highly enough.”
Mark Busby, commercial director at Hendy Group, added: “We are delighted to extend our partnership with a club heart of the community in which we operate and that shares our values.”