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Hendy News

Hendy Group boosts customer journey experience with app launch

Hendy Group boosts customer journey experience with app launch
3 min read Published 25 Sep 23

Hendy Group has reinforced its commitment to its vision of 100% positive customer experience with the launch of a new customer app.


The Hendy App has been developed to ensure customers always have easy access to Hendy and has been launched at a time of expansion for the group.


Mark Busby, director of commercial operations, said the launch of the app coincides with the launch of Hendy’s new Hendy Care subscription product, offering service plan, extended warranty and roadside assistance in one easy monthly payment, all of which can be activated within the app.


The app launch also comes at an exciting time for the Group, following the announcement of being appointed by Stellantis to operate Vauxhall dealerships in Dorset and Kent and Peugeot in Kent.


It is also set to open a Genesis showroom in Poole in 2024 and is on schedule to open a new three franchise dealership complex in Hampshire later this year.


“The customer journey is at the heart of our success and this new app means that new and existing customers can browse vehicles for sale and owners can manage their vehicles in the quickest and easiest way possible,” said Mark.


“We hope to have 50,000 active users within the first 12 months and initial take-up has been impressive, with warranties and recovery polices among the most popular features so far.”


Mark said the app also enables customers to book servicing, repairs and MOTs and access their documents in one convenient place.


“We have also incorporated Waze navigation into the app which offers real-time driving directions based on live traffic updates, which we believe adds even greater value to using the app,” added Mark.