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Hendy News

Kicking off a winning partnership with Highcliffe Hawks Youth FC

Kicking off a winning partnership with Highcliffe Hawks Youth FC
4 min read Published 3 Jan 24

We’re delighted to announce our partnership with Highcliffe Hawks Youth FC as the official shirt sponsor of this popular Christchurch-based youth football club for three years.

The partnership, which is the club’s first-ever official shirt sponsorship deal, marks a significant commitment to the development of youth sports and well-being in the communities in which we operate.

Located in Christchurch, Dorset, the volunteer-run Highcliffe Hawks Youth Football Club has been running for 45 years, since 1978. The club provides local children with the opportunity to play football – offering regular training, coaching, tournaments and league football matches. Its teams play in the Bournemouth Youth Football League (BYFL). Going into the 2023/24 season, the club announced that they had over 200 players registered across 17 teams, making them one of only three clubs in the BYFL to have teams at every age group from Under 7 to Under 16.

Mark Busby, Commercial Director of Hendy Group, expressed his enthusiasm for the sponsorship, which takes the Highcliffe Hawks up to the 2025/26 season. He said:

“We’re incredibly proud to sponsor Highcliffe Hawks Youth FC and it’s a delight to see the Hendy logo on the players’ shirts. Despite having an impressive 17 youth teams, the club feels like a close-knit family. They play a huge role in nurturing local talent and fostering a sense of pride within the Christchurch and Bournemouth area. At Hendy, we share their passion for teamwork and community spirit – and, of course, success! – so we’re delighted to do our bit in helping the Highcliffe Hawks fly high.”

The club’s ground is a short drive from the Hendy Kia dealership on Stony Lane, in addition to other local Hendy showrooms in Bournemouth and Poole. The partnership sees the roar of engines and cheers of fans combine to reflect the bond between our company and this grassroots club.

Highcliffe Hawks Club Chair, Jimmy Talbott, commented:

“Highcliffe Hawks was established in 1978 and we pride ourselves on being a friendly, local club that has a real family feel to it. It’s an honour for the club’s first-ever official shirt sponsorship deal to be the Hendy Group, a family business with an amazing heritage and values that are closely aligned with our own.

“This is an exciting, new adventure for the club, one which we are all very much looking forward to and seeing the smiles on the faces of the players when they received their new shirts will stay with me forever!”

Good luck for the season ahead, Highcliffe Hawks, from everyone at Hendy!